Interop Las Vegas 2016

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  • Practical Uses of WiFi for Presence Analytics

    Nader Fathi  |  CEO, Kiana Analytics
    Location:  Lagoon D
    Session Type: Conference Session
    Track: Wireless & Mobility
    Pass type: 3-Day Pass, 5-Day Pass - Get your pass now!
    Vault Recording: TBD

    ABI Research forecasts that public WiFi hotspot deployments will grow at 11.2% per year, reaching 13.3 million in 2020. With the majority of consumers toting a mobile device and so many locations offering free social WiFi, there is ample opportunity for businesses to learn a lot about what happens on their premises and to directly engage with customers.

    The benefits of analytics technologies that give brick-and-mortar stores e-commerce-like insights have been well publicized, but consumers also attend concerts, eat at restaurants, browse in shopping centers, visit attractions and check out new cars. Each visit offers an opportunity for businesses to learn more about their operation and customers' behavior.

    This session will explore how organizations across industries can benefit from cloud-based device detection and customer analytics software for operations and proximity marketing. It will also explore the pros and cons of using cameras and beacons for visitor analytics.

    Hear how a retailer, shopping center, amusement park and restaurant chain collect and use data about first-time vs. repeat visitors, where each goes within the premises, and how foot traffic pans out over time and compared to other locations. Understand the myriad insights available from "unconnected visitors," which can be used for demographics, real-time alerts for crowd control, security, queue management and more. And, see how to gain deeper insights from those who log-in/connect to social WiFi from understanding purchase history and showrooming behavior, to triggered marketing that increase sales and boost customer loyalty.