The InformationWeek Conference Begins Monday!
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Stefanie Botelho is the CEO and Founder of Fitzroy Toys, an online B2B wholesale marketplace Botelho launched in 2014 to connect the toy industry. Botelho is a graduate of the Harvard Business School and is a former investment banking analyst and VC. The idea behind Fitzroy Toys originated with a toy-recommendation engine she built in a coding class at Harvard. In January, Botelho was named to Forbes Magazine's "30 Under 30" list of Enterprise Tech entrepreneurs for 2016. Fitzroy Toys helps toy makers, many of which are independent startups, to reach consumers and store shelves. The wholesaling of toys still means having to rely on a combination of paperwork and economies of scale to get the toys into stores. Many toy makers hit a wall when it comes to reaching the retailers, despite having funding and great ideas. The Fitzroy toy-recommendation engine and B2B platform aims to change that and disrupt the wholesaling model by helping small (and large) toy makers reach a wider audience.