Interop ITX 2017 Schedule Viewer

Aaron Berger

Interop ITX 2017 Schedule Viewer

Use this interactive agenda to get an overview of our ever-growing conference program and to sort sessions by pass type, track, day/time, and speaker. Many more sessions will be added in the weeks to come.

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  • Aaron BergerManaging Account SupervisorKetchum Public Relations

    Aaron Berger is the millennial expertise lead for Ketchum's global practices. He works with Fortune 500 companies and major non-profits to help them develop creative strategies that resonate with the millennial demographic. Whether he is showing how companies add value to millennials' everyday life through media, working with MasterCard to launch the "commerce for every device" Internet of things program, or showcasing 3M's sustainable solutions at SXSW to help the company resonate with millennials, Aaron has a track record of increasing clients' relevance with this large and skeptical audience.

    As an expertise leader at Ketchum, Aaron has a unique view of what brands are looking for -- and how millennials are reacting. Many hours with research reports has given him a front-row seat on the "what makes a millennial a millennial?" debate and fueled the insights he takes to Ketchum account directors to ensure that everything from media training to program execution will work. This insight also powers his presentations at industry events such as Youth Marketing Summit.

    Aaron is a graduate of Cornell University's College of Arts & Sciences, and holds degrees in Government and African Studies. He lives in Fort Greene, Brooklyn.


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